Drew Butler

Sometimes You Just Have To Start

I know from personal experience that one of the most crippling forces that one can encounter when starting something new is what they call analysis paralysis.

In short, this is what happens when you have access to so much information and so many variables, with so many unknowns, that you simply run through your options over and over again. Telling yourself why you’re not ready to start.

It is a game of second guessing and pretending. Believing there is a perfect solution out there. Hoping that if you just keep thinking about it and researching, that you’ll find it.

To this, I call bullshit.

You’ve probably heard this one before, but there is a famous Chinese saying that goes, “a journey of a thousand miles begins with a single step.” The one thing that needs to be remembered is that when you’re analyzing your idea in your head and going back and forth on why it is good or why it isn’t, you’re really just standing still. Maybe you’re even going backward. What you’re not doing is going forward.

It doesn’t matter if you don’t get it perfect that first time. Here’s a protip for you, no one gets it perfect their first time and next to no one gets it right either.

What they do see is progress.

They learn something from both success and failure. No longer are there those “well maybe” type questions about everything in their head. Instead, those are replaced with more definite “this works” and “this doesn’t.”

Each step you take forward teaches you something new and helps inform the direction you need to go. The goal is to just keep moving. Keep doing. Keep trying new things. Most importantly, keep learning. The worst place you can do this is in your own head.

Instead, get out in front of people.

Write something and get people to read it.

Want to sell a product, but haven’t built it yet? Talk to the people you think would be your customer, and pre-sell it to them. If your idea is good enough, you’ll end up with the motivation to get your product built. If you can’t sell it, then take each failure as an opportunity to learn what your product should probably be instead.

The point is, you’ll always be in a state of limbo if you don’t take that first small step. You’ll always wonder what could be. Instead, the idea you have and pick one thing that you can do every day to move that idea forward. It doesn’t matter if you don’t know if it will work yet. That isn’t the point.

The point is to do. There will never be a better time than now. So get started.